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Live music and international sporting events are tightly connected in many ways and are distinct from content consumed through a screen. When audiences at a concert venue react to the same song, or when tens of thousands of people in a stadium cheer in unison at the same moment, individual experiences transform into collective memories shared with a massive amount of others. Even today, when social media and video streaming have become part of daily life, the value of being there in person remai…
続きを読む>>Why Live Music and Global Events Continue to Drive Cultural Moments
