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A new tincture goes live on a Tuesday. The founder has 4,000 followers, a launch email to a list of 900, and three months of inventory sitting in a storage unit. By Friday she has sold 61 units, and the storage unit still looks full. Somewhere else that same week, a celebrity line sells out in ninety minutes. The temptation is to conclude that the difference is fame. The more useful conclusion is that almost everything determining the outcome happened before either product existed. The Scale Ill…
続きを読む>>What Small CBD Businesses Can Learn From Celebrity Product Launches
