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Payment platform Klarna is known for its quirky sensibilities. When they came to outdoor/digital agency DASH TWO, looking for an eye-catching and–most importantly–dog-engaging outdoor ad, the agency was thrilled. “Klarna wanted to reach dog owners, who made up a large portion of their target audience according to their marketing research,” notes Kim M. Pham, DASH TWO’s Associate Media Director, Digital. “We knew that to get to the owners, we needed to attract the dogs first.” The res…
続きを読む>>Doggedly Playful: DASH TWO’s Dog-Attracting Installation for Klarna Wins Gold OBIE
