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Multi-instrumentalist Mimi Bergman – aka mimi bay – is crafting a delicate Gen-Z spin on age-old quandaries in her small Gothenburg apartment. Self-taught, she began writing and recording at 14 before sharing her music online. It quickly resonated with YouTube frequenters as her channel Hi I’m Mimi subsequently grew to a quarter of a million subs (and counting) and garnered over 20 million streams on Spotify. ‘keep it’ is a fragile song that ruminates on an inability to articulate feelings, an i…
続きを読む>>mimi bay Returns With Lo-Fi Single ‘keep it’
