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e.l.f. Cosmetics last week launched its #eyeslipsface challenge which debuted with a one-day takeover of the TikTok platform. In collaboration with Brooklyn creative agency Movers+Shakers, the pair partnered with up-and-coming artist Holla FyeSixWun and Grammy-Award winning songwriter iLL Wayno to pen a catchy jingle that would engage the over-500 million global TikTok users. The record, which now has over 2 million plays on Spotify, has helped the campaign garner over 1 million organic user-ge…
続きを読む>>e.l.f Cosmetics’ “Eyes Lips Face” TikTok Campaign Breaks Global Engagement Records Leveraging Originally Created Music
