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Direct-to-fan texting became standard in music somewhere around the point when social platforms stopped showing posts to the people who followed the account. An artist with a phone number and a list can reach every person on it. No algorithm sits in between, and the open rates are the kind marketing teams used to invent projections about. What arrived alongside that channel, and gets discussed far less, is that a text message from a brand to a consumer sits inside one of the more actively litiga…
続きを読む>>Your Fan Text List Needs Guardrails
