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At most conferences the lanyard is the cheapest branded item in the room and, quietly, one of the hardest working. It costs less than the coffee each delegate drinks, yet it hangs on every chest, facing outward, for every hour of every day of the event. The tote bag gets folded away by lunchtime. The branded pen disappears into a pocket. The lanyard stays exactly where everyone can see it, from the opening session to the closing drinks, and it does that for the whole crowd at once. For a giveawa…
続きを読む>>Worn All Day, Seen by the Whole Room: The Quiet Value of an Event Lanyard
