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Watch an NBA broadcast with the sound off sometime. Even muted, it doesn’t feel like a sporting event. It feels like a production — camera cuts timed like a music video, celebrity reaction shots framed like album art, graphics packages that could open an awards show. Somewhere along the way, basketball on television stopped being coverage of a game and became a show that happens to contain one. Nobody planned that exactly, but nobody’s complaining either. The league leaned into perso…
続きを読む>>Courtside Is a Stage Now, and Everybody Knows It
