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When you go to an Apple store, when you open a Chanel perfume bottle, or hold a Tesla key card in your hand. Even before using the product, you already feel something about the brand and that feeling is not accidental. It happens when brands carefully build a premium brand identity. What premium brands do is not sell products. They sell trust, design, experience, and status. They charge more for their products not because their product has more to offer. It is because of the perception value. …
続きを読む>>How to Build a Premium Brand Identity?
