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These days, brands have to be more multifaceted than ever before to win over Millennial and Gen Z consumers. Rather than focusing on the product itself, the modern-day shopper is much more likely to look to a brand that is authentic and transparent. According to Digsite, some of the most important qualities that lead to brand loyalty are heritage, efficacy, transparency, aesthetics, and social media support. One company that possesses these qualities is APM Monaco, a family-run jewelry business …
続きを読む>>APM Monaco is Bringing Attainable Luxury to American Consumers
