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Spotify. Shopify. Casinofy. There is this ongoing trend for companies to turn their service or product into a verb and then use that as their brand name. For example, with Spotify, it’s a play on the word spot. This is a reference to the fact that users are able to play music on the spot as long as they have an active internet connection. With Shopify, users are given the chance to shop without having to leave the comforts of their own homes. Storify is a platform for brands to connect with cont…
続きを読む>>A Deeper Look into the FY Brands Trend
