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In early 2020, Jif® peanut butter hijacked the internet’s longest-standing debate: Jif vs. Gif. This year, the # 1 peanut butter brand is joining an even bigger cultural conversation around the most influential music genre of the 21st century: hip hop. Hip-hop fans love the genre because it’s ever-evolving, with artists always pushing to find new sounds and new flows – that’s what keeps the music fresh and exciting. But if you’ve followed rap over the past few years, you know some of the newer …
続きを読む>>What’s that Ludicrous Sound? Jif® Connects Two Generations of Hip Hop in New Creative Campaign
