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Like many great drinking stories, XED — pronounced “crossed” — began in college. Co-founders Zeke Bronfman and Nate Medow were tired of beer, spiked seltzer and hard lemonade as their main drinking options. A desire for a freshly mixed drink in a can with high-quality ingredients fueled the two 20-year-old entrepreneurs’ ambitions to craft their own line of alcoholic beverages. With the launch of XED, Zeke Bronfman carries forth the family values of beverage industr…
続きを読む>>Exclusive: Zeke Bronfman On Launching The New Canned Cocktail Brand “XED” & More
