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Brewing in Hoegaarden, Belgium reportedly dates back to 1445, as helmed by monks. Hoegaarden, the wheat beer we know it, came about in the 1960s. Today, as part of the Anheuser-Busch InBev family, Hoegaarden regularly continues to expand its American presence. In fact, the brand is currently testing out its new non-alcoholic Soft Brew within the Philadelphia and Rochester markets. I had the pleasure of doing Q&A with Harry Lewis, Vice President of Premium & Super Premium New Brands for…
続きを読む>>Harry Lewis On Testing “Soft Brew” In Rochester And Philly & Future Plans For Hoegaarden
