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Every venue owner obsesses over the door. The sign, the host stand, the lighting, the playlist in the first thirty seconds. Almost none of them think about the thirty seconds before that, when the guest is circling a parking lot in the dark trying to figure out where they are allowed to leave the car. That is the actual first impression, and for a lot of restaurants, gyms, lounges, and event spaces it is quietly terrible. The parking lot is not a facilities issue. It is a customer experience iss…
続きを読む>>Your Guests Judge the Venue Before They Walk In: The Parking Lot Problem
