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The digital market has revolutionized in the last ten years. The competition for businesses isn’t just about price, quality of product or service offerings. Rather, they are for a more precious commodity: Customer trust. Today, consumers conduct a thorough search on the Internet before contacting a business, visiting a store or purchasing to check whether the business is credible and reliable. This means that this change has given rise to what marketing experts are calling the “trust…
続きを読む>>The Trust Economy: How Google Reviews Shape Consumer Confidence Before a Purchase
