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Remember when boutique buying was a six-month ballet? You’d pick spring florals in October, after a tradeshow or two, and pray they arrived by March. It was predictable. It was safe. And right now, it’s costing you money. The old seasonal buying calendar has been steamrolled by a platform that turns a single 15-second video into a sellout before you can even draft a purchase order. TikTok Shop didn’t just accelerate fashion retail — it dissolved the traditional planning runway entirely. Boutiqu…
続きを読む>>How TikTok Shop Killed the Seasonal Buying Calendar — and What Smart Boutique Owners Are Doing Instead
