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A restaurant chain rolls out new menus across 40 locations. Each menu has a QR code linking to an online ordering page. Two weeks later, every code on every menu resolves to an error screen. The platform they used to generate the codes had a 14-day free trial. Nobody on the marketing team read the terms closely enough to notice. This is not a hypothetical. Users who print QR codes during a free trial often don’t learn until later that those codes have an expiration date. By then, the mater…
続きを読む>>Imagine printing 10,000 flyers… and your QR code dies
