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The Great Ad Spend Reallocation: Creator-Led Media Takes Center Stage The landscape of brand marketing is undergoing a monumental shift, driven by the undeniable influence of the creator economy. According to new data from IAB, social media now accounts for a staggering 40% of all ad spending, translating to $117.7 billion in revenue last year. However, the most significant story within this data is not the overall growth, but where those massive budgets are being directed. Brands are executing…
続きを読む>>Creator Economy is Rewiring 7B in Social Ad Spend
