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David Natroshvili’s Emerging-Market Strategy: How SPRIBE Captured Players Where Others Hesitated

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Most global technology companies design products for wealthy Western markets and then attempt to adapt them for the rest of the world. David Natroshvili, the founder and CEO of SPRIBE, took the opposite approach. The result: 77 million monthly active players, the majority concentrated in markets that many competitors either ignored or entered with poorly adapted products. The iGaming software developer’s rise has been shaped by a deliberate bet on regions like India, Brazil, Sub-Saharan Af…
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