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BISSELL®, a legacy brand established in 1876, has a rich history rooted in innovation and cultural relevance. As the company approaches its 150th anniversary, it continues to evolve by intersecting creativity, culture, and purpose to engage modern consumers in meaningful ways. At the center of this feature, born from my interview with James Sandora, Vice President of Integrated Marketing at BISSELL®, is an exploration of how BISSELL’s recent holiday collaboration with jewelry designer Susan Alex…
続きを読む>>BISSELL’s Authentic Brand Storytelling: Culture, Creativity & Purpose
