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Ask a business about its social media goals and you’ll most likely hear “go viral” somewhere near the top of the list. Virality, which commonly refers to posts surpassing one million views in a few days, has become the gold standard in social media marketing. Even though most marketing professionals would admit that going viral feels like trying to catch lightning in a bottle, they still believe that effective social media marketing strategies should aim for that goal. If brands paused their ef…
続きを読む>>Daniel Iles: You Don’t Need to Go Viral – Just Be Consistent
