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The dream of marketers everywhere isn’t just about bringing in the numbers, it’s about projecting a brand that resonates with people and the culture at large. In the music industry, hip-hop artists do this more than anybody on this front. The greats bring in numbers that other genres dream of, but it’s also cultural capital that drives real value. To see how hip-hop dominates the music industry and many online spaces, we should look at how its artists market themselves and what everybody can lea…
続きを読む>>Marketing Music: Why Hip Hop Goes Viral
